Thesis Title: THE PREMIERE: A PROPOSED ADAPTIVE REUSE OF THE MANILA FILM CENTER AS A RETAIL AND ENTERTAINMENT CENTER
Proponent: AREVALO, GIO MARCEL R.
Thesis Adviser: Ar. RYAN CHRISTIAN J. PANAPANAAN, UAP, RMP
School: BATANGAS STATE UNIVERSITY – THE NATIONAL ENGINEERING UNIVERSITY
Year: 2024 – TOP 2 BEST THESIS
RESEARCH ABSTRACT
The study titled "The Premiere: A Proposed Adaptive Reuse of the Manila Film Center as a Retail and Entertainment Complex" probes into the transformative potential of repurposing the Manila Film Center, an iconic architectural landmark in Pasay City, Metro Manila. Built in 1982 with grand aspirations to enhance Manila's cultural prestige, the building has endured periods of neglect and disuse, notably marked by a tragic construction accident in 1981.
The Manila Film Center, a remarkable architectural landmark located in the heart of the Philippines, stands as a testament to the country's rich cultural heritage and creative spirit. Built in 1982 to host the Manila International Film Festival, this iconic structure has witnessed decades of history and artistic expression. However, in recent years, the Manila Film Center has fallen into disuse and disrepair, making it ripe for a transformative and adaptive reuse project that will not only restore its former glory but also contribute significantly to the nation's cultural and economic development.
Designed by the esteemed architect Froilan Hong, the Manila Film Center is a masterpiece of modernist architecture. Its imposing façade features striking modernist brutalist design elements, with its grand columns, reflecting the luxury of the era. Its structural uniqueness and grandeur make it an ideal candidate for adaptive reuse, preserving its architectural legacy while repurposing it for contemporary needs.
Amidst its historical complexities, this study proposes a vision to reclaim the Manila Film Center's significance by reimagining it as a vibrant hub for retail and entertainment. Through meticulous restoration efforts and thoughtful architectural design, the project aims not only to preserve the center's cultural heritage but also to address its historical stigma and revitalize its economic potential.
The introduction of a retail and entertainment center in the CCP Complex, Pasay City, represents a significant step toward enriching the cultural and economic landscape of the area. As this vision becomes a reality, it promises to be a beacon of progress and innovation within Pasay City's dynamic urban fabric. The proposed adaptive reuse of the Manila Film Center as a retail and entertainment complex represents a unique opportunity to honor the past while embracing the future. By carefully balancing historical preservation, architectural innovation, and community engagement, this ambitious project has the potential to not only revive a cultural landmark but also redefine its role as a vibrant, functional, and cherished part of the urban landscape.
In essence, "The Premiere" presents not only a blueprint for the physical transformation of the Manila Film Center but also a vision for its cultural and economic revitalization. By harnessing the collective efforts of stakeholders and leveraging the building's rich history, the proposed Retail and Entertainment Complex has the potential to emerge as a vibrant landmark, inviting locals and tourists alike to rediscover this iconic symbol of Philippine cinema.
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