GAYANG: A Proposed Guinayangan Agritourism Center Fostering Local Tourism through Experiential Architecture

By: Gil H. Balsomo, Trina S. Dominguez, Allyza Nhel M. Gepiga, John Ismael A. Guemo 

Professsor: Ar. Riza Rizalina A. Quincina

Adviser: Ar. Maria Villa A. Sarmiento

Polytechnic University of the Philippines - Lopez, Quezon

ABSTRACT 

This architectural thesis explores the potential of experiential architecture in promoting agritourism in Guinayangan, Quezon through the proposed GAYANG Agritourism Center. The project integrates local agricultural traditions, sustainable rural development, and community empowerment by designing immersive and culturally relevant architectural spaces. 

INTRODUCTION 

Agritourism merges agriculture and tourism, providing farmers with supplemental income, enhancing local economies, and educating the public. With the Philippines’ large agricultural land and government support, regions like Quezon—dubbed the “CALABARZON food basket”—present great potential for farm tourism. Guinayangan, a municipality known for seafood and agricultural resources, is a strategic site for this development. 

METHODOLOGY 

The research used a descriptive method and experiential approach, collecting data through surveys, interviews, site observations, and consultations with stakeholders such as government agencies, farmers, and tourists. Case studies, photographic inventory, and Philippine laws (e.g., PD 1096, BP 344) guided the architectural programming. Key aspects focused on user-centered design, space circulation, and community participation. 

DATA ANALYSIS 

Demographic surveys showed respondents were mostly aged 18–25, male, and residents. Assessments revealed strong agreement on agritourism’s potential to supplement farmer income, educate visitors, boost the local economy, and preserve rural beauty. Respondents also acknowledged possible environmental impacts (e.g., land degradation, water use), but believed in addressing them through sustainable practices. 

RESULTS AND DISCUSSION 

Survey results revealed high agreement that a well-designed agritourism center could serve as a multifunctional space—for community events, education, and local product marketing. Respondents emphasized incorporating natural lighting, sustainable materials, flexible spaces, and amenities for visitor comfort. Designs must consider: 

 Educational elements (signages, displays, workshops) 

 Operational efficiency for farmers (processing, storage) 

 Visitor comfort (restrooms, picnic areas) 

 Sustainable practices (ventilation, orientation, energy use) 

CONCLUSIONS 

The study confirms that Guinayangan holds strong potential for agritourism development. The public perceives agritourism as beneficial for the local economy, youth education, and cultural appreciation. However, concerns about environmental impact must be addressed through responsible design and operations. 

RECOMMENDATIONS 

1. Market towards young and male demographics 

2. Apply sustainable and organic farming methods 

3. Develop environmental education programs 

4. Use energy-efficient and locally appropriate building systems 

5. Engage the local community throughout planning and implementation 

6. Monitor environmental and social impact continuously 

FINAL THOUGHT 

The GAYANG Agritourism Center embodies an innovative solution for rural development. By combining immersive design, community involvement, and sustainability, it can transform Guinayangan into a thriving hub for cultural tourism, ecological preservation, and local economic growth.

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