THE RUBRICAL: A Heritage Development Complex in Angeles City, Pampanga
by: Yves Ralph C. Aguilus, Judel Loi M. Capuli, and Janvir Moses S. Escalona
Thesis Adviser: Ar. Oliver M. Chavez
School: Don Honorio Ventura State Techonological State University
Year of Defense: 2018-2019
The Rubrical is an architectural thesis proposing a Planned Unit Development (PUD) located at the boundary of Barangay Anunas and Barangay Margot, Angeles City, Pampanga. The project is envisioned as a heritage-oriented, mixed-use, and sustainable urban development that responds to the rapid growth, environmental pressures, and socio-economic challenges currently experienced by Angeles City and the greater Central Luzon region.
Introduction and Background
Angeles City is a first-class, highly urbanized city and one of the most economically dynamic areas in Central Luzon. Its proximity to Clark Freeport Zone, Clark International Airport, and major expressways has positioned the city as a major hub for business, tourism, and migration. While these developments have generated economic growth, they have also resulted in urban congestion, environmental degradation, vehicular dependency, lack of walkability, flooding issues, and overconcentration within the Central Business District (CBD).
The thesis identifies that traditional zoning and fragmented urban growth are no longer adequate to address these issues. As a response, the study proposes a Planned Unit Development (PUD)—a flexible urban planning approach that allows for integrated land uses, optimized density, and efficient infrastructure within a unified master plan. PUDs encourage mixed-use development, walkability, open spaces, and sustainability, while reducing reliance on automobiles and preserving environmental resources.
The project site, located between Barangay Anunas and Barangay Margot, presents a strategic opportunity for urban expansion due to its accessibility, proximity to Clark, and growing population. Historically, both barangays have evolved alongside the development of Clark Air Base and later the Clark Freeport Zone, making them ideal locations for a new growth center that complements the existing urban fabric of Angeles City.
Statement of the Problem
The rapid urbanization of Angeles City has created several interrelated problems, including:
• Severe vehicular congestion and lack of parking facilities
• Heavy dependence on automobiles
• Poor pedestrian environment and limited walkability
• Environmental issues such as flooding, pollution, and resource depletion
• Decline in traditional public markets due to competition with malls
• Overconcentration of economic activities in the CBD
Additionally, Angeles City faces the challenge of redefining its image, historically labeled as the “sex capital of Pampanga,” toward a more progressive identity centered on business, culture, and sustainability.
The thesis argues that without a comprehensive and forward-looking development strategy, these issues will intensify as population, tourism, and economic activity continue to grow.
Goals, Objectives, and Strategies
The primary goal of the thesis is:
“To construct a new field of development and opportunities through a Planned Unit Development.”
This goal is supported by several key objectives:
1. To develop a global architectural identity that blends local heritage with globally competitive design.
2. To enhance walkability and livability through pedestrian-friendly infrastructure, green spaces, and interconnected pathways.
3. To stimulate economic growth by attracting local and international investors through a business-friendly environment.
4. To promote environmental sustainability by reducing carbon emissions, encouraging renewable energy use, and increasing green spaces.
5. To foster social interaction and cultural engagement through public spaces, parks, and event centers.
6. To reposition Angeles City’s image as a leading business and cultural hub in Pampanga.
The proposed strategies include sustainable construction technologies, proper land-use zoning, integrated transportation systems, energy-efficient buildings, and the promotion of renewable energy sources.
Scope and Limitations
The scope of the thesis focuses on the Phase 1 development of the Planned Unit Development. This includes:
• Urban planning and master development
• Residential areas
• Commercial facilities, including malls and retail stalls
• Low-rise hotel
• Recreational spaces, such as parks, playgrounds, and an event center
• Transportation facilities, including terminals, road networks, walkways, and parking
• Utilities, including water supply, drainage, electrical systems, and waste management
The study does not include the detailed design of future development phases, which are left to the discretion of developers and investors.
Significance of the Study
The proposed development holds significance on multiple levels:
• To the community, it provides employment opportunities, improved quality of life, and a healthier urban environment.
• To architecture, it demonstrates the role of design as a tool for sustainability, social reform, and environmental responsiveness.
• To the city and region, it supports balanced economic growth and reduces pressure on existing urban centers.
• To the country, it promotes local culture and products while attracting global investment.
Review of Related Studies
The thesis draws inspiration from successful mixed-use and planned developments such as Rockwell Center, Bonifacio Global City, NUVALI, Harbor Park (USA), and Bayview Ridge Urban Growth Area. These case studies illustrate how integrated planning, strong zoning policies, and sustainability-oriented design can create vibrant, resilient urban communities.
Theoretical and Conceptual Framework
The conceptual foundation of the thesis is based on Planned Unit Development as a method of social reform. Architecture is viewed not only as a physical structure but as a catalyst for economic growth, environmental protection, and social interaction. The project emphasizes future-oriented planning, addressing population growth, climate change, and evolving urban lifestyles.
“The Rubrical” is conceived as a model development that balances heritage preservation, modern urban needs, and environmental responsibility.
Methodology
The research employs descriptive and analytical methods, using data gathered from government agencies, literature reviews, case studies, consultations, surveys, and field observations. These methods ensure that the proposed development is grounded in real-world conditions and aligned with national regulations such as the National Building Code of the Philippines, zoning ordinances, and PUD guidelines.
Site and Context Analysis
Extensive macro and micro site analyses were conducted, covering demographics, land use, climate, infrastructure, economy, transportation, and environmental conditions. Angeles City’s strategic location within the Metropolitan Clark Area, supported by expressways, rail projects, and airport expansion, reinforces the feasibility of establishing a new business and cultural district.
Environmental factors such as flooding risks, groundwater depletion, climate change, and land suitability were carefully examined to ensure responsible development.
Conclusion
The Rubrical proposes a sustainable, mixed-use, heritage-sensitive Planned Unit Development that addresses the pressing urban issues of Angeles City. By integrating residential, commercial, recreational, and transportation components within a cohesive master plan, the project aims to reduce congestion, enhance walkability, promote environmental health, and stimulate inclusive economic growth.
Ultimately, the thesis demonstrates how architecture and urban planning can serve as powerful instruments for social reform, transforming Angeles City into a more livable, resilient, and globally competitive urban center while honoring its cultural and historical identity.
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